Wednesday 10 April 2013
Monday 25 March 2013
Survey - List preference of the product profiles
Product Profiles
Based on popularity and observation during the focus group discussion, the following levels for the factors are decided; below pictorial representations depict every level in their respective factors.
Based on popularity and observation during the focus group discussion, the following levels for the factors are decided; below pictorial representations depict every level in their respective factors.
Packaging Design
Packaging Material
Cover Design
Color
Marketing Campaign
A. Yes B. No
Kindly respond to the survey keeping in mind the above codes of the product profiles.
Kindly respond to the survey keeping in mind the above codes of the product profiles.
Change in the orthogonal design
Due to the following constraints regarding the survey for the research, the orthogonal design has been slightly modified:
1. A profile list of 29 generated earlier is too cumbersome when it comes to the preference listing for the survey respondents.
2. Google forms have a maximum scale of 10 only (Not 29 as planned earlier)
3. Survey monkey does allow up to 30 ratings although the excel sheet cannot be exported, and thus analyzing the results become difficult.
4. Choice based conjoint analysis (CBC) is the preferred way to survey, but SPSS doesn't offer that technique. Sawtooth Software (demo version) was installed to create CBC but only 3 different attributes could be entered and the survey required self hosting server as well.
Therefore, keeping the above constraints in mind, the orthogonal design was slightly modified and a 16 product profile list is generated following the steps discussed earlier
1. A profile list of 29 generated earlier is too cumbersome when it comes to the preference listing for the survey respondents.
2. Google forms have a maximum scale of 10 only (Not 29 as planned earlier)
3. Survey monkey does allow up to 30 ratings although the excel sheet cannot be exported, and thus analyzing the results become difficult.
4. Choice based conjoint analysis (CBC) is the preferred way to survey, but SPSS doesn't offer that technique. Sawtooth Software (demo version) was installed to create CBC but only 3 different attributes could be entered and the survey required self hosting server as well.
Therefore, keeping the above constraints in mind, the orthogonal design was slightly modified and a 16 product profile list is generated following the steps discussed earlier
Sunday 24 March 2013
Wednesday 6 March 2013
Monday 19 November 2012
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